To be recognized around the world as a leader in affordable shoes that are functional, high-quality, and fashionable.

Our mission is to design and manufacture the world's finest walking shoes for men and women. Our products shall combine the greatest footwear styles, the latest technology, only the finest raw materials and craftsmanship in order to improve the way our customer's live. By offering our customers an unparalleled shoe experience, we will create a network of mutually beneficial relationships and become a valuable and reliable business partner to our suppliers, retailers and distributors. We strive to become everyone's favorite shoe company by balancing the commercial profit with social responsibility and having a positive impact on every community where we work.

At the real heart of our strategies for success are many of the values, beliefs and behaviors that we share as the team members. These values are foundational in our business practices and within our personal lives.

– Integrity: We shape our values with the highest ethical standards. There is a sense of integrity and decency that underlines our company's operations.

– Quality: We strive for excellence in everything we do. All of our shoes are made in our own factories, regulated by strict production standards that ensure excellence and maintain the finest level of craftsmanship.

– Innovation: We are passionate about any innovation in our industry. We encourage creative thinking and intelligent risk taking in every component of our business operations.

– Leadership: We strive to achieve peak performance through strong leadership while also recognizing the contributions and talents of all;

– Teamwork: Our culture is first and foremost about people doing great work together. We believe open communication leads the way.

– Responsibility: Corporate Responsibility is an important legacy and hallmark of our business. We are committed to helping the underprivileged and underserved in every community that we touch.

– Respect: Our team members and the people who craft Darkwood shoes are treated with respect.

– Hard work: We are passionate about what we do and it is evident in our work ethic. Our work environment is fast paced and informal.