The remarkable Darkwood success in Turkish market has shown the Önder Group that only by choosing to control the entire shoe making process and all levels of the value chain, it is possible to deliver a truly world class product. Therefore the group shifted its strategy in 2007 from being strictly import and sales oriented company to invest more in production. Bringing the latest technology and the best of craftsmanship to the small villages of a poor city which was financially supported by state incentives has created a unique and valuable strategic position. Today our factory's production is coordinated effectively by state of the art operations management and information technologies. This allows us to offer affordable shoes without sacrificing quality. Now, we believe, it is time for us to offer this competitive advantage to our potential foreign distributors in order to expand into other markets.

Initially we want to secure a stable and sustainable position for Darkwood in our target export markets by well-coordinated efforts to find national and regional distributors. As we find the right partners we will realize our market development and penetration with them and generate half of our Darkwood brand sales through our foreign distributors by the end of 2012. We will communicate our value proposition to major distributors, retail chains and wholesalers through the internet, fair participations and regular visits by our export team. Our first target is the major Western and Central European markets.

We will build lasting relationships with you by providing the best products, value-added services and distribution processes. You will always feel the commitment in all our activities to increase the value in our cooperation. Darkwood boots, which can be sold from 35 to 50 Euro at retail, will be easily identifiable in your market through its affordable price and exceptional quality. We will continuously generate consumer excitement and enhance brand profitability by offering the right models and responding effectively to any emerging demands. Our value offer is above all about our prices which will provide above-industry-average profits for you. We are determined to address every distributor of ours in a specific and unique way – differentiating and segmenting our product offering to align your local market demands and help you make benefit of the niche opportunities by distinct and relevant products. In order to achieve this we will be closer to you and your customers than any of our rivals.

If you are interested with our offer, we would like to hear from you.